Copyright 2019 Crowd Content

5 Secrets From Successful Product Copy Teams

Dive deep into what leading brands do to create high-converting product descriptions that drive traffic. 

About The Webinar

Content creation done right. Learn from some of the most successful online retailers how to effectively produce content & drive ecommerce growth.  Join us as we dig into what great content marketers use as their guiding principles to develop and effectively manage their content creation processes.   


You'll Learn

Performing keyword research and SEO optimization for product copy
Defining an effective content creation process
Scaling content creation with freelancers

Boosting conversion with story

Keeping your content fresh





Brian Hennessy is the CEO and co-founder of Talkoot® a product content collaboration tool that helps consumer brands create more meaningful connections with their customers on every product page. Before Talkoot, Brian was the global writing director at adidas, then went on to found Thread, a story studio that helps great companies like adidas, Twitter, Simms Fishing and Sun Valley Resort find their story and use it to create better products, more inspired coworkers and more loyal customers. 

Brian Hennessy

Register for the Webinar
Date: Tuesday, November 19th, 2019
Time: 9am PT / 12pm ET 
Duration: 45 minutes
Even if you can’t make it, sign up anyway!
We’ll send you the recording.


About Our Presenters

Eric Hoppe is the Director of Marketing of Crowd Content, a leading  content writing service that helps brands and retailers create high-quality content at scale. With a roster of over 6,000 vetted writers, powerful content creation technology, and a unique production process, Crowd Content helps brands like 3M, Costco and Lowe's create publish-ready content that drives results. Eric has been working with brands scale their content creation while maintaining their quality and brand standards for nearly a decade. 

Eric Hoppe